Balancing Business Growth And Green Values - My 9th Quality Capsule On Green Quality

Green Quality Movement

We are a Think Tank for a Green Quality Movement in India. The members of this Think Tank are: Bittu Sahgal, Vivek Talwar, Umesh Dhand, Ashok Kurup, and I.

Over the past three months, we have debated about what the Purpose of a Green Quality Movement should be; but simply can’t articulate it in 10 words. Each time we believe we have zeroed in on a glossary definition for Green Quality, we end up further debating about the Purpose.

Our divergence in thinking needs convergence. I believe, the Think Tank has an emotional understanding of the term Green Quality. I also believe the articulation of this term will evolve in due course.

Fortunately, all members of the Think Tank agree that a Green Quality Movement must be piloted by leaders of industry, public and private. From manufacturing, services, and construction.

Green Leadership

Mahatma Gandhi led India’s freedom movement based on the core tenets of non-violence and equity. And it changed the world. He proved that freedom can be achieved through non-violence.

At this point in Climate Change history, we urgently need to revisit and understand the character for of all forms of life on earth, and related indiscriminate human violence. We also need to redefine the balance that will allow us to make business progress.

In short, we need to benchmark Mahatma Gandhi’s non-violence commandment.

Consequently, we need answers. Can leaders become Trustees who focus on Business Growth as well as Green Values? In this context, how can companies’ balance:

  • Social Responsibility and Profit?
  • Green Quality and Profit?

There is no doubt that a new avatar of leadership is needed that builds Social Trust, is driven by Green Values, and is open to Radical Change.

The Reality

Finally, technology is based on zeroes and ones. Unfortunately, this has reduced leadership thinking into binaries too.

Think of the Coastal Road under construction, in Mumbai. Where is the Green Quality?

  • Author :

    Suresh Lulla

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